At first I thought that this was just another form of Moneyshop or Payday 1330% APR con job targeting the poor and vulnerable.
I then had a proper look at the leaflet and saw that a typical APR of 52%. Is this a "fair" interest rate. Especially if you existed on benefits or low wages?
Fair Finance is a Social enterprise which has some pretty respectable partners and backers. Their aim is to put "loan sharks and predatory lenders" out of business. Which is very laudable.
Of course 52% is far, far less than the legal loan extortionists charge never mind the illegal loan sharks. Yet I see that a local credit union offers similar (I admit that a credit union has a different set up) loans at only 19.6% APR. Under Fair Finance you would pay £624 back on a £500 loan over 12 months while the credit union will only charge £567? A big difference if you are on benefits or low pay? Should we not be backing credit unions?