The launch took place in a church hall in Earlsfield, South London. On the way to the launch from the station I walked past the Henry Price Council Estate, where Sadiq was brought up.
Growing up in a council estate shaped his experiences and that is why "he will be the council estate boy who fixes the Tory housing crisis".
As mayor he will make sure that 50% of new homes are genuinely affordable. He will make sure that Londoners, not overseas investors, will get first dibs on new homes.
He will set up "Homes for Londoners" and build on Transport for London and other public land. Homes built on former NHS sites will have a proportion of homes reserved for health workers.
Sadiq will also set up a "not for profit" letting agency which will end rip off fees and promote longer rental periods and he will name and shame rogue landlords.
Zac thinks that the definition of affordable includes so called "starter" homes at £450,000. Shelter says the average starter home will only be affordable if you earn over £77,000 per year. This shows how out of touch he is at the same time he is still defending cuts to the disabled.
"The Tory housing crisis is changing the face of our city forever. The London we love is changing – and not for the better. This election really is a referendum on fixing the Tory housing crisis.
And there’s a real choice for Londoners. Zac Goldsmith will build homes for overseas investors that Londoners can’t afford. I’ll build homes that Londoners can afford. I’ll be the Council estate boy who fixes the Tory housing crisis".